Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
General Retailers
Convenience Stores & Gas Stations
Return to: RBR Home | General Retailers | Convenience Stores & Gas Stations

Maidenbower, Brickstream launch pilot program at grocery chain Coles

RBR Staff Writer Published 22 August 2013

Maidenbower Consulting (MBC), a retail consultancy company, has collaborated with intelligence solutions provider Brickstream and launched a first-of-its-kind pilot program at Australia grocery chain Coles.

The program is currently launched at the Coles Taylor Hills store and is aimed at narrowing down customer waiting times at the stores.

Brickstream installed system predicts the number of checkout lanes required in the next 5, 10 and 15 minutes after calculating customer traffic, analyzing queuing times and behavior.

Brickstream's BehaviorIQ platform, TrafficIQ and QueueIQ applications, and Brickstream 3D smart devices use advanced analytics and sophisticated stereo vision technology to discreetly capture highly accurate intelligence about in-store customer behavior as people come and go, move about, and wait in line at retail locations, the company said.

MBC's customer-centric methodology enables Coles' staff with best practices to align themselves in line with the Brickstream system's predictions such as opening a new register to reduce customer waiting time.

MBC managing director Paul King said that the overall customer experience would be influenced by the last thing they remember in a store and that shouldn't be waiting an eternity to purchase your item.

"Working with the Brickstream solution will help retailers make serious improvements to wait times and to customer service in general," King added.

Brickstream CEO Steve Jeffery stated, "Our partnership with Maidenbower provides our joint customers with the best of both worlds, the implementation of the leading in-store behavior intelligence technology along with best practices for how to respond to the knowledge that the technology provides."