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JD.com launches pop-up store to showcase British brands to Chinese consumers

Published 02 August 2017

E-commerce firm JD.com has launched an online pop-up store selling the best of Britain to the Chinese market.

In partnership with China-Britain Business Council, the pop up store will feature on JD.com’s worldwide platform and sell a range of British products from both established and emerging brands.

The pop-up store was launched in mid July to introduce several British brands to Chinese consumers for the first time.

The ecommerce site will showcase cosmetics in various brands including Argentum, BarryM, Bronnley, Cowshed, fadeout, Little Butterfly, Living Sea Therapy, Re-Gen, Soft &Gentle, Technic and The Organic Pharmacy in the initial eight weeks.

Argentum founder & CEO Joy Isaacs said: “Quality is so important for Chinese consumers—and that’s why we see such a huge opportunity on JD.com.”

“The initial response from consumers during early tests has been fantastic, and we’re delighted to partner with JD.com and the China-Britain Business Council on this initiative.”

In September, baby and maternal care products will be exhibited followed by the showcase of brands from other popular categories.

JD Worldwide deputy general manager Kaisi Li said: “UK-based brands no longer need to invest significant time or money registering a business in China or setting up a warehouse or supply chain, or worry about any of the other roadblocks that have often prevented brands from entering China in the past.

"With our end-to-end cross-border ecommerce platform, JD Worldwide, they can start selling to consumers in China quickly and easily."

China-Britain Business Council assistant director of retail and the creative industries said: “We’re looking forward to working with JD.com to showcase the ‘Best of Britain’ to Chinese consumers, and to help British brands and retailers better understand how they can tap into this massive market opportunity.”

Image: JD.com's new headquarters in Beijing. Photo: courtesy of JD.com, Inc.